Your image is the life’s blood of how people perceive you, and a large percentage of your physical image is covered by your clothing. Most people associate “dress for success” with special formal meetings and interviews, but we must cultivate this mindset in our daily lives.

This advice from Suits.com.ng might be worth a million dollars: Look your best always, because you never know whom you will meet. First impressions matter. A poor dress choice could deprive you of the chance to prove yourself.

You are a brand — and you are your own brand manager. Package yourself the way you want to be bought.

Believe it or not, while you shouldn’t judge a book by its cover, branding and packaging industries exist because people do judge products by appearance. Career counselors still advise clients to dress for the job they want, not the job they have. Dressing well gives you a non-verbal advantage by looking the part.

At Suits.com.ng, we created our Consultation section to guide customers on the rules and etiquette of dressing for success.

Many people have landed jobs simply because of how they dressed. Your good image can mark you for favor in the workplace. Most employers choose their best-dressed staff to represent them at important meetings. Even in personal life, many have met their life partners because of a well-chosen outfit.

One unspoken effect of dressing successfully is psychological — you feel different, you carry yourself with confidence. Looking good gives you a sense of pride and self-assurance.

In the era of “me incorporated” and “the brand called you,” think carefully about whether flashy or revealing clothes fit how you want to be judged professionally. You may believe you are expressing individuality, but you could also be sending a message that you are not serious.

Clothing has an unbelievable effect on us and those around us. Studies show that people are more likely to listen, help, or give you information if you are well dressed. You are a brand — package yourself according to the price tag you place on yourself.

If you are dark-skinned like many Nigerians, choose colors that complement your complexion. Your body structure also influences what will look good on you. Just because something looks great on a friend doesn’t mean it will work for you.

If you forget everything else, remember this: look good always and first impressions matter.

At Suits.com.ng, our consultation is free for customers. We created this service to help you leverage your image to step into your greatness.

Make it a gift to your friends on social media — share!